Archive for month: September, 2021

We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:

• ALS #IceBucketChallenge
• Always #LikeAGirl
• Coca-Cola #ShareaCoke
• IKEA bookbook video
• McDonald’s Super Bowl 2015
• Taco Bell #OnlyInTheApp
• Virgin America Boo videos

In a minimum of 3 pages, please do the following:

• Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
•  From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
  • Describe how social media plays into the intent and the actual message?
  • What made it successful (or not successful)?
  • What ideas and opinions do you have about the product or brand after reviewing the ad?
• What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

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Dependability and Credibility in Qualitative Research

Using the qualitative article that you previously selected, post the following information:

• Describe the type of data collected in the study and how it was collected.
• Discuss how the researchers established the dependability, or reliability, of the data.
• Discuss how the researchers established the credibility, or validity, of the data. Use the information from the qualitative validity article assigned in this unit’s studies, linked in Resources. Discuss how the credibility and dependability of the research contribute to the scientific merit of the research.
• Post the persistent link for the article in your response. Refer to the Persistent Links and DOIs guide, linked in Resources, to learn how to locate this information in the library databases
• Cite all sources in APA style and provide an APA-formatted reference list at the end of your post.

Response Guidelines

After reviewing the discussion postings, choose one peer to respond to. For your response:

• Follow the persistent link to the article being discussed.
• Using the language of research, explain how you agree or disagree with your peer’s evaluation, offering your own suggestions for improving the research design.

Resources

• Discussion Participation Scoring Guide.
• APA Style and Format.
• Capella Library.
• Persistent Links and DOIs.
• Validity and Qualitative Research: An Oxymoron?

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Create a PowerPoint presentation of 15-18 slides on effective fluency strategies.

1. Title and Reference slides are required.

2. Be sure to make your presentation attractive and visually stimulating using graphics and color schemes.

3. The presentation may be organized with headings, descriptions, bullets, etc.

Your presentation should cover the following topics at a minimum:

1. The role of fluency within the five critical elements of reading

2. Research-based teaching strategies for fluency

3. The impact of fluency on reading comprehension

4. Differentiation of fluency instruction for ELL, SPED, and diverse learners

5. Assessments for fluency

Additionally, include a summary or brochure that you could include with your presentation as a supplemental handout if you were presenting at a training or in-service. While there is no specific word count, your summary or brochure must include all required assignment topics. While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. Along with the actual assignment, submit slide notes, background materials, etc. to the instructor. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

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Purpose of Assignment 

This week’s activity illustrates the role a company’s accounting method plays in financial statement reporting. In this assignment, students evaluate the events occuring in a business setting and determine how to properly analyze those events to identify the impact on both cash and accrual accounting methods.

Resources 

• Generally Accepted Accounting Principles (GAAP), U.S. Securities and Exchange Commission (SEC)
• Tutorial help on Excel and Word functions can be found on the Microsoft Office website. There are also additional tutorials via the web offering support for Office products.

Assignment Steps

Scenario: BizCon, a consulting firm, has just completed its first year of operations. The company’s sales growth was explosive. To encourage clients to hire its services, BizCon offered 180-day financing – meaning its largest customers do not pay for nearly 6 months. Because BizCon is a new company, its equipment suppliers insist on being paid cash on delivery. Also, it had to pay up front for 2 years of insurance. At the end of the year, BizCon owed employees for one full month of salaries, but due to a cash shortfall, it promised to pay them the first week of next year.

As the senior accountant, the Chief Financial Officer has asked you to prepare a memo to be sent to management notifying them of the delayed wage payments.

Prepare the memo in a maximum 500 words using business writing (see week 1) including the following information to better outline the situation:

• Explain how cash and accrual accounting differs for each of the events listed in the above scenario and describe the proper accrual accounting.
• Assess how at the end of the year, BizCon reported a favorable net income, yet the company’s management is concerned because the company is very short of cash. Explain to management how BizCon could have positive net income and yet run out of cash.

USE the memo template provided in week 1 for formatting. ONLY use APA for citations and references.

Submit your assignment.

*** Memo Template has been attached***

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Instructions

You are to gather and analyze conversations comparing virtual to face-to-face interactions.

• Begin by creating a brief 5 question opinion survey/interview on a topic of interest. This should include open-ended questions so that the people surveyed can elaborate on their answers.

Please be mindful of using open questions in your survey. These are questions that require an explanation / more than a few words. Here are some examples: What are some of the things you like about this class?  What are the challenges of going to school while working full time?  How is an online class different from a face-to-face class?  What types of activities do you enjoy in your class?  Describe the consequences of getting behind.  Avoid closed questions. These are questions that can be answered with a couple words and offer no explanation. Here are examples:  How many classes are you taking this semester? What classes are you taking this semester? When do you have class? Do you think you are going to pass? Did you turn in all your assignments? Are the tests hard? When is the semester over?

• Complete the survey/interview with 3 people face-to-face then complete the same survey/interview with 3 people using virtual communication such as email, text messaging, chat room, discussion board, or any other virtual means that you wish to use.
• To prepare your essay, think critically about your results.

Determine what your thesis is and state it clearly and concisely. It should briefly introduce your topic but more importantly should indicate how virtual interaction compares and contrasts with face-to-face interaction.This will be the first sentence of your essay.

In the body of your essay, you should include your survey-interview questions but it is not necessary to include your participants’ answers. Focus on the answers to these questions and compare and contrast the 2 sets of information. Were your results what you expected? How were they similar; how were they different? Was it easier to interact virtually or face-to-face? What were the challenges? What were the advantages of meeting face-to-face verses meeting virtually? What were the disadvantages of each way? How did the differences in the following seem to influence the nature of the responses: physical distance, anonymity, richness of communication, visual cues, time? You will want to be very thorough in the body as this is a very large percentage of your grade on the essay.

Your conclusion should summarize how virtual interaction with people compares and contrasts with face-to-face interaction reaffirming your thesis without restating it. This is where you conclude with an overall summary describing your insight into what the findings mean to you and what you learned about yourself in reference to your psychological well-being and the method of communication that proves more effective.

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