You are the Finance Director of a start-up that delivers online ads to end users

You are the Finance Director of a start-up that delivers online ads to end users and you are about to approve the budget for the next fiscal year. You notice that your team has projected the annual revenue goal through equal increase of monthly ad deliveries, which assumes least number of deliveries in January and the most number of deliveries in December. Before approving the budget, you want to make sure that there is indeed such a difference between the monthly number of ads delivered. You pull out the data for the current year to perform analysis of variance on the mean number of ads delivered per month. Describe: (1) which method for analysis of variance you will choose and why; (2) what statistical results you want to see in order to approve the proposed revenue plan as it is.

 

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